How-to · 3 min read
How to brief an ad studio so you get a great reel the first time
Most reel revisions come from a thin brief, not a bad editor. Cover these five things and you'll usually get it right the first time.
1. The one goal
Sales? Awareness? App installs? Pick ONE. A reel chasing three goals achieves none.
2. The audience
Who is this for — age, city, language, what they already use? 'Everyone' is not an audience.
3. The single message
If the viewer remembers one thing, what is it? Everything else is supporting cast.
4. References
Two or three reels you love (and one you hate). This communicates tone faster than a paragraph.
5. The CTA
What should they do — and where? 'Tap to shop', 'DM us', 'Link in bio'. Be specific.
FAQ
What should a creative brief include?
One clear goal, a specific audience, a single core message, two or three reference reels, and an explicit call to action.
Why do reels need so many revisions?
Usually because the brief was vague. A tight brief on goal, audience, message, references and CTA cuts revisions dramatically.